Well, it’s been a while since I’ve done a Handmade Trifecta post, so I thought I’d jump back in with these fabulous pillows and more from Cotton & Flax. Utilizing the power of the interwebs, Erin Dollar is crushing it!
In case you’ve never seen her work, Erin has been creating her limited edition textiles and art prints from her home studio in Los Angeles, California. This is no ordinary handmade collection. There isn’t an aspect of the design process that Erin doesn’t do herself. That’s right: every pattern is drawn by hand and then transferred to silkscreen. She sources the linen and linen blend fabric and does the silkscreening herself too. Oh, and she sews each item by hand. One woman dynamo? I think so!
This quote is worth sharing directly from the Cotton & Flax About page:
“The striking hand drawn patterns set Cotton & Flax textiles apart as a blending of fine art and fine craft. In using traditional methods to print each textile piece, Erin hopes to share her love of printmaking, and to promote greater public interest in owning unique, handmade home goods.”
I don’t think they’ll be any arguing about the artistic merits of Erin’s work. The colors and patterns are superb and her creations could satisfy a lover of modern design and someone with more minimal tastes. There’s fab tea towels, those boomin’ coasters and even some postcards to choose from. There’s little wonder why Erin’s Cotton & Flax shop has been so successful.
You can’t have an Handmade Trifecta without a great blog, and Erin has that too. Now, Erin doesn’t blog every day, or even every week for that matter, but when she does, her posts are informative and worth the read. I also appreciate her clean template. It’s a great and modern design that’s easy to navigate and enjoy.
One thing I encourage makers to do is to produce what I call “What, When Why, Where and How” posts. Tell your audience what you’re up to, when you have new items in your shop, why you make the way you do, where you can find your creations and how you make what you make. For instance, Erin has a stellar post about her hand-printing technique. Why I think these kind of posts are important is that for one, it tells your story (and lets you control it) and helps you build a brand identity. The second reason? If a blogger wants to feature you, it’s great for us to have access to informative insights into your creative process and perspective.
Of course, you also need to have the third part of a Handmade Trifecta and that’s social media presence. I’m always intrigued by which platforms successful makers really connect with and on. For Erin it’s definitely Pinterest first, with her 653K followers, followed by Instagram with over 24k followers. What a great way to connect with customers, fellow makers and the general public.
Well, what do you think? Is there something that you see in Erin’s Handmade Trifecta that you would like to emulate? Let us know in the comments below. If you’d like me to help you build your own Handmade Trifecta, get started here.
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