Branding and Packaging: Handmade Lighting by Erica Marley
How exciting is it to find another maker with a great branding and packaging to match their collection. That’s exactly what you see with Erica Marley, a lighting designer based in Oslo, Norway. Her branding was designed by Lid&Wiken. It’s a beautiful and understated design with muted tones and great typography. Let us know what you think of this project on Twitter.
Erica Marley makes lamps from natural, high quality material she finds at flea markets and second hand stores. She use material such as marble, metal, leather and wood, that tend to get prettier as the time goes by. The lamps are handmade by Erica herself. We have made a visual identity and website for Erica Marley.
After being ruled by the left-brain, with analytical thinking and logic reasoning her entire life, Erica discovered a new and more creative side of herself. Erica quickly fell in love with creating beautiful, tangible products. For once in her 29 years of life, she decided to throw caution to the wind and follow her dream – quitting her job as a mechanical engineer to pursue her new passion.
Erica makes lamps from natural, high quality materials she finds at flea markets and second hand stores. Materials such as marble, metal, leather and wood, that are often several decades old, materials that tend to just get prettier as time goes by.
All lamps are handmade by Erica, and no two lamps are alike. Every collection consists of 10 to 12 lamps, where all are numbered and signed. From the very beginning, she has been dedicated to developing unique products.
I love the small imperfections in the materials. It is so beautiful when you can see that something has been used and given pleasure for many years. Their small imperfections imbue each lamp with soul and help tell its story.
By repurposing old materials, Erica shows that a contemporary expression can be created in an environmentally friendly manner. From a sustainability point of view, this is fantastic – high quality materials are reused locally and pollution from manufacturing and shipping is minimal.