Branding & Packaging: Ainhoa Herrera by Griselda Martí
Proving once again that makers deserve great branding Ainhoa Herrera enlisted Griselda Martí to design the perfect collateral for their handmade collection. This is a twofer: great designs and a lux collection of cozy handmade goodness.
About the brand: “Silence invades the room and I sink into an almost meditative state as the knitting needles quietly click, adding rows and rows of stitches. I found solace in knitting after a rough period in life and have never looked back.
Fashion has been a constant in my family, the act of creating quality garments and accessories for others. My great-grandfather was the Spanish haute couturier Pedro Rodríguez. I remember sitting and watching him work when I was a child, how he effortlessly draped fabric to create a dress, his attention to detail, and the sparkling beadwork.
My mother continued with the family legacy, working with leather to create jackets and coats. Garments that generated leftover pieces, quality cuttings that are usually swept away and forgotten. I knew that I could rescue these forgotten pieces and craft something new. And that is what I do. I managed to pick up the pieces, finding happiness and creativity, working with my hands to knit warm scarves and hats for the winter months. Piecing together the leather remnants to handcraft reversible leather bags that adapt to different situations in life. Quality accessories handmade in Barcelona to make your life easier and more comfortable; timeless items that envelope you with style.”
About the design: “Corporate identity for Ainhoa Herrera – wool and leather handmade accessories. The brand shows the value of handmade design. Therefore, as an example, the hours of work dedicated in each piece or the balls of yarn used, are added on the labels.”
Client: Ainhoa Herrera
Project manager & copywriter: Vera Ciria
Design & Art direction: Griselda Martí
Model (special thanks!): Andrea Casas
Postcards photography (special thanks!): Yosigo
Photography: Koldo Castillo