For our next LAB Assignment, we will be focusing on principles that can help you build your own brand. Today’s assignment is all about you.
No matter what you are doing as a handmaker, once you open an online shop, you’ve entered the world of branding. Did you know that branding started as a way to tell one ranchers’ cattle from another? If the image of a hot iron stamp popped in your head, you are on the right track. Your brand is a form of identification, unique to you. So, the first question to ask is this: who are you?
This is a great question to start with. Here’s the assignment: in 5 words , tell us who you are. For instance, the 5 words I would use to describe myself: creative, empathetic, resourceful, ethical and honest. These 5 words should be coming through with everything that I do here on the LAB. The 5 words you choose should reflect what you are currently doing or what you want to produce in the future.
Before you design any branding, you have to know the truth about who you are. You are selling your truth, the truth about you, to every customer you have. OK, let’s see your 5 words!