Finding makers who’ve invested the time and resource into creating powerful branding is a real treat. A lot of makers enjoy studying great branding and packaging in general, but it’s even more powerful to find great designs from fellow makers. Such is the case with the dynamic duo behind Black Arrow Candles. Utilizing the talents of both Mat Bogust at THINK Packaging and Monique Robins of Curious Design. Learn more about the maker and the designers behind this exciting project below. (If you’d like to see the brand progression, check out our first feature on Black Arrow Candles from 2014.)
About the packaging:
Black Arrow Candles are an inimitable, sophisticated brand of soy wax candles, hand crafted and lovingly poured and packaged to order. Highly sought after by stylish, eco-conscious humans around the globe, their bold fragrance blends are either synthetic or derived from natural plant extracts. No animal-based products are used including honey, musk, milk or beeswax, making each candle reassuringly animal and vegan-friendly. Good for you, and good for the earth.
I was commissioned to create a unique, bespoke packaging piece for the new Arrowhead range. The challenge: it had to be distinctive and elegant, but robust enough to protect the high quality, hand blown glass vessel enveloping the candle.
Inspired by memories of Robin Hood firing arrows deep into the middle of tree trunks, the client had a clear vision of basing the packaging an this archery theme-yet with a modern, ready-for-retail look and feel. Accordingly, the ‘arrowhead’ (the candle) was set into a package that looks like a beautiful, modern, lime washed piece of wood. It is designed to be very deceptive – to draw customers in, to pick it up and discover the beautiful candle within.
Then came the difficult part, the execution. No block of wood is the same, nor is it straight edged, so the plan was to design a cardboard form that was actually imperfect. A disruptive, yet natural shape was engineered by chamfering off the top right edge to create a unique, organic look and feel, just like wood. As the pack hinges in half, the two sides are actually the same piece, yet mirrored – resulting in a perfect balance of straight versus angled lines for the front, back, top, and bottom view points.
About the branding:
To compliment the pack, Curious Design created a sophisticated piece of branding and labeling that embodies the spirit of Black Arrow. A signature arrowhead was devised as a visual icon that can be integrated with the brand name, or used independently in a symbolic context. The two ‘A’s in the Black Arrow typography also have the horizontal bars between the outer slopes removed-to create subtle arrow shapes and reflect the marque.
The colour palette is deliberately understated and the arrowhead has been embossed with a ‘black on black’ texture for a tactile quality. All of these nuances ensure that the graphic content works harmoniously with the unique pack shape.
About the product:
Black Arrow Candles has evolved into an inimitable and sophisticated candle producer gracing the wish lists of brave and fearless humans across the globe. They have designed their own glassware, teamed up and collaborated with some amazingly talented people and created a decidedly lust-worthy candle. Crafted to be boldly eco-friendly and now featuring a curated scent range, Black Arrow Candles are made with 100% natural soy wax and are lovingly poured and packaged to order.
The perfect sidekick for wild outdoor types, food lovers and beach babes (or, okay, anyone who enjoys a good Netflix binge chased by some sunbaking and cookie crunching), each of Black Arrow Candles bold bath and body-safe fragrance blends are either synthetic or derived from natural plant extracts. There is no use of any animal-based products including honey, musk, milk or beeswax making each candle reassuringly animal and vegan-friendly. Good for you, good for the earth and good for our animal friends. Bullseye. Because after all, who says you can’t kick ass and enjoy the sweet scent of a particularly delicious (and eco-conscious) candle too?
Black Arrows signature arrowhead glass is individually packaged in specially designed boxes, crafted to perfection with a smooth and silky feel. Each package is put together by hand in house and the label carefully applied to close. You have never seen anything like it.
Black Arrow Candles uses specially tested and layered wooden wicks to create the perfect blend of heat and crackle. They test regularly and extensively (usually while hanging out with some popcorn and Marvels latest offering) to guarantee the best scent throw and melt pool and create a long lasting and highly fragranced candle experience. The glass is handblown borosilicate and able to withstand high temperatures, perfect for reuse and is dishwasher and microwave safe.
The end result? Scarily delicious candles in incredibly reusable glassware that you will be too sad to give away as gifts.