Well, I’m one step closer to fulfilling a dream. In just a few more weeks and the LAB Journal will launch it’s premier issue. I can’t believe how close I am to having this project off the ground and soaring through the creative stratosphere. I want to make sure that as many handmakers as possible get the opportunity to be a part of this, so I’m sharing the details with you today.
“Those who dream by day are cognizant of many things which escape those who dream only by night.”
― Edgar Allan Poe
The LAB Journal will be a totally different type of digital magazine. It’s actually a standalone app, developed by the team over at TypeEngine. The magazine will appear on iOS devices exclusively, primarily designed for the iPad and iPad Mini. So, instead of being a .pdf file with a few interactive features, the LAB Journal will be a totally digital experience. Want to see a sneak peak?
This is the basic layout of the Journal. I love working with the TypeEngine Console. It’s like pulling the best of blogging into the magazine universe. For instance,  there’s a slide out menu that will show you all the articles in the current issue. You’ll be able to scroll up & down to pick the article of your choice. ⬇
Next feature I love is the  Settings panel. From here you can change the font size to maximize your reading experience. If there are any updates to the current issue, you can refresh the menu from here as well. ⬇
Want to share? Just hit the  Share button and all the usual options appear. What a great way to spread the handmade love! ⬇
This last feature is the one I want to particularly focus on. I have the option of adding  advertisement to each article. This is exciting because it will give other artists the chance to be seen. The ads will link out directly to your destination of choice. The Journal has a built in browser window, so you don’t have to leave the app to see the ad. ⬇
That’s just a taste of the tech side of the magazine. Now. let’s talk about content. In order to make the LAB Journal a truly unique experience, I’m focusing more on the ‘why’ of creating. The Journal will have some faces familiar to LAB readers, but the Journal will really dig into the behind-the-scenes of the creative process.
For instance, I’ve got Benjamin Hall of Mile 112 sharing a very personal look at his creative journey. You will love his words, trust me. Nicole of Nicole Ap! is letting us see her studio up-close-and-personal plus sharing some insightful information about how digital printing is affecting the letterpress community. (By the way, her new site is stunning!) And let’s not forget the cover star, Jenn Romero of Unurth. Wait until you see what she has in store for you. There’s so much more, including Oxley & Mortimer, CUTmodern, Design Seeds, The Homeground, but I’ll save that for the debut.
When the LAB Journal launches, it will be a subscription based magazine. However, there will be a sample issue that will be a permanent part of the Newstand app, featuring 7 of the artists that will be included in the completed Summer edition of the LAB Journal. That also means that I have 7 ad spaces up for grabs. If you would like to advertise in the LAB Journal sample issue, please email me at email@example.com with LAB Journal Ad in the subject. Remember, if you’ve ever downloaded a magazine app with a sample issue, the sample issue is accessible even if you don’t buy the subscription. Again, the sample issue is a permanent part of the app, so your ad will be seen forever and ever.
OK, enough about the sample issue. For now, the Journal will be published in 4 seasonal editions. My goal is to feature at least 24 artists per issue plus some special feature articles. Would you like to be included in an upcoming issue of the LAB Journal? Here’s what I’m looking for:
- Original content. If you’ve been featured on the LAB, you are automatically eligible to participate. I’m really looking for more than just images of your work. I want to focus on your creative process. Behind the scenes images, work in progress and even sources of inspiration will make the articles really stand out.
- Video. Do you have a video to share of your work? I can imbed Youtube and Vimeo into the LAB Journal, so feel free to share.
- Your creative journey. Let’s show folks what it takes to grow a handmade business. I’m especially looking for handmadkers who want to do a creative diary of sorts. It’s very beneficial for other artists and makers to understand that the journey is just as important as the destination.
Well, what do you think? I’ve you’d like to be a part of a future issue, drop me a line. Check out my Submission guidelines, since they also apply to the Journal. Lastly, what would you like to see in the LAB Journal? Let me know in the comments below. I can’t wait to begin this exciting journey with you.