It’s been a while since I’ve done a Handmade Trifecta post so I thought I’d make up for it by sharing the freshness that is Amanda Wright’s Wit & Whistle. Amanda has created the perfect trio of handmade goodness: A great shop full of wondrous stationery and paper goods, a stunning blog and a well-managed social media presence. If you are a handmaker who is still unsure of how to manage and grow all three parts of the Handmade Trifecta, I’ll simply say this: read on and learn.
I think Amanda’s hand-drawn creations speak for themselves. I’m enamored with her cards and notebooks, each featuring her signature designs. What really impresses me is her use of color. The hues are warm and whimsical and would make a great stationery collection for just about everyone, lady or gent. I find that I keep going back to check out the notebooks. I so want a trio of these!
Amanda’s shop also features excellent photography. We’ll talk about her blog in a minute, but I really suggest that every handmaker read this post Amanda did about the evolution of her online presence.
OK, you know what’s about to happen… (gets on soapbox) Amanda echoes something I’ve said on the LAB in the past: your images can make or break you. I shuddered when I saw the ‘before’ shot with the slanted cards. If only you folks knew how many great and talented artists I’ve skipped over because of those infuriating images. I’m a sucker for symmetry and am getting closer to a zero-tolerance policy when it comes to bad photography. If you want bloggers to share your work, you have to think like one. Modern blogging is image heavy and most of us are looking for great images to feature. Please follow Amanda’s example and make the time to take great shots. If you want your buyers to think that you care about the things you create, you’ll do it. (gets off soapbox).
If you’re looking for stamps, Amanda has a great assortment of those as well as pillows, prints and tea towels, the latter I wish and hope she makes more of. It’s a well curated shop and it really is a model for Etsy sellers. Not too much, perfect images, great products. That’s another trifecta!
Another area where Amanda really shines is her blog. It’s beautiful! Here are six things that really stand out to me:
- Branding: Her branding is the same across the board, from her Etsy shop to her blog. It’s simple and well-designed. You’ll see that it’s carried over to her social media accounts as well.
- Newsletter: Amanda has built quite a following so it makes sense that she stays connected with her customers and fans with a newsletter. It’s not as hard as you think. I’ll be doing a step-by-step guide on how to start and build one in the next few months.
- Link to shop: Do you know how many handmakers with blogs don’t have direct links back to their shops? Seems simple but sometimes we forget the little things. It’s such an easy way drive traffic to your shops and Amanda uses a great image designed to whet your appetite for what’s to come.
- Posts: Instead of just posting her own creations and personal pictures, Amanda has some really good posts showcasing the work of others. Demonstrating that it doesn’t take much to create great content, this post features 7 other Etsy artists. It’s simple and perfect.
- Design Respect: I just have to mention this. When doing posts, it’s important to make sure to link to the source of your featured items. Amanda does this in a very uncomplicated way.
- Social media links: WIth over 3,000 Facebook, 1,900 Twitter and a whopping 94,000 Pinterest followers, Amanda wisely added social media links to her sidebar. It makes it easier for folks to follow you and lets them know that you’re ready to engage and connect with them.
If you need a role model to inspire you to start building the best Handmade Trifecta you can, you’ve found a grand one with Amanda. Have any questions or comments for her? Leave them below.