Great packaging is not an accident. It takes intention, direction and inspiration. Most importantly, it has to be expertly executed and fully aligned with the brand it represents. This is true with commercial products and it’s equally true with handmade ones. I love finding packaging that speaks volumes about the contents and this is certainly the case with Peter Kortleve’s packaging for Monsieur Bojangles. This handmade jewelry collection, designed by Roy van Creij, is wonderfully represented by Peter’s packaging design. I thought you might get a kick out of this one, so enjoy.
[faktory_blockquote title=”About The Branding” subtitle=”Peter Kortleve” size=”normal”]Monsieur Bojangles was ready to take a next step and asked if I would design the lay-out of a matchbox-inspired package for his bracelets, something extra – call it: a nifty collectors item – for his customers. Using the slogan ‘Inspired by life outdoors’, owner Roy van Creij wanted to give the package a sturdy look by having an illustration of a lumberjack on the cover.
That was my starting point for the sleeve that had to radiate quality, craftsmanship and authenticity. Next to the lumberjack and some of the typography I also drew the characteristic D-shackle of the bracelets for the back side, which tells the story about the brand and the product.[/faktory_blockquote]
[faktory_blockquote title=”About The Brand” subtitle=”Monsieur Bojangles” size=”normal”]Established in 2013. Monsieur Bojangles lifestyle originals are inspired by an active life in the outdoors. All our paracord goods are handmade in Holland on a traditional method. Made from high quality American made type III commercial grade 550 paracord. Along with a keen eye for quality, detail, beauty and practical use.
Our paracord bracelets are not only a beautiful accessory on your wrist. But they are also extremely durable and practical. Paracord was originally used in the suspension lines of U.S. parachutes during World War II. Today it is still part of the U.S. army standard equipment. It is also used for many practical purposes such as outdoor building shelter, shoelace, fall or as a splint for a broken ankle and various other improvised solutions. Monsieur Bojangles offers outdoor inspired goods that represented quality, craftmanship and authenticity. Classics that can withstand the test of both trends and time. For folks from all walks of life. [/faktory_blockquote]
[faktory_blockquote title=”About The Maker” subtitle=”Roy van Creij” size=”normal”]My name is Roy, I work parttime at designing and creating things for my etsy shop, which holds a variety of outdoor accesories such as paracord and leather bracelets, keychains and other products inspired by life outdoors. I’ve been creative ever since I was little, and I can’t remember a time when I wasn’t drawing, working with wood, making bracelets or painting.
Additionally, I love to photograph things and moments. Taking photos is one of my many passions. Besides my family and spending time outdoors. In short, creating is what I love to do, whether it is with paracord, leather or with a camera capturing images.
When I’m not working or taking photos you can find me cycling, hunting for vintage, making lists, playing with my kids, gardening, exploring the internet, reading paper books and magazines, listening to music, walking in the forest, drinking soda from bottles (because it tastes better that way), finding excuses to travel and taking care of a dog.[/faktory_blockquote]
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