Your Design Concierge

A Design Blog with A Heart


Hello, there. My name is Brett Torrey Haynes and I’m an artist, storyteller, graphic designer, editor, geek and gentleman. I’ve spent the last decade focused on showcasing modern makers and working with amazing clients from around the globe.

IAMTHELAB DESIGNSTUDIO hosts a design blog for the creatively curious. I hunt around the web and social media, bringing you great modern handmade finds, incredible graphic design and branding projects and other sources of creative inspiration.

I features interviews with creatives spanning multiple disciplines, from ceramic artists to photographers, architect to designers. The goal is simple: to provide you with inspiration to keep the fires of your creativity alive and burning.

I have a special love for WordPress and I help clients build and and manage their WordPress sites. Woocommerce is my e-commerce platform of choice, but I also have built shops on Shopify, Squarespace and Big Cartel.

Many moon ago, I jumped into the social media management game and have helped brands build their social influence by means of targeted campaigns and plain old persistence. The social media landscape has changed over the past 10 years and my clients love having someone on their team who is flexible and creative.

Looking for a new brand identity? I’ve build fresh faces for makers like Asterfield, a maker of fantastic handmade neckware, to local businesses like Island Bath here in Hawaii. ( I built their WordPress site as well.) You can see my work on Behance.

As a small business consultant, I’ve worked with makers, artists and family-owned businesses like my good friends over at SallyeAnder. (Have you seen their soaps? You need to! They’re AMAZING!)

Looking to sell online? I’ve worked with Woocommerce for the past 9 years and would love to help you get started. Looking for Shopify, Squarespace or Big Cartel help? I can do that too!Artists and makers need a different kind of business support, the type that recognizes both creativity and organization. If that describes what you need, let’s work together to create something great. Need to super-charge your social media presence? Want to build an online community for your brand? I’ve worked with makers and small businesses alike and would love to work with you too.

I’d love to bring my kind and empathetic creativity to your business. Send me a note at brett{at} and let’s set up a consultation or head over here to learn more and book a one yourself! Oh, and I like to blog too, so be sure to stop back by every week to see what’s new at IATL. We offer ad space on IATL for makers and other creatives. Interested? Drop me a line!

I love working with WordPress and have custom designed sites for artists, soapmakers, jewelry designers, construction contractors and vendors. From theme selection to plugins and maintenance, I’m ready to help you make create a fresh website. I have designed complete brand identities for makers and small businesses. My services include designing signage and marketing materials (brochures, event signage, stationery and business cards).

Have questions? Contact me at brett(at) or fill in the form below.


    Discover our growing collection of original designs. These museum-quality posters are made on thick and durable matte paper. Giclée-printed on archival, acid-free paper that yields brilliant prints to brighten up any room.

    My poster and photography collection, ready for your walls. Museum-quality graphic posters and deluxe original photography, shot in Hawaii.