Ourice Branding by Perhaps Studio
Concept: Ourice is a brand identity of Vietnamese rice paper, which has been brainstormed since 2018 with the vision to change the plastic packaging of traditional rice paper. To reduce plastic waste, Ourice re-designs the packaging from environmentally friendly paper materials.
Story: Aiming to convey the environmental message from our perspective, Ourice is named by combining the word Our as the adjective + rice as the noun for the common raw material to create rice paper “Ourice – Our Stories”. Ourice packaging is designed to match the cuisine style used in the kitchen, mixing a partial vibe of other Asian countries like Korea, Japan. Ourice in neutral and in graphics remind us of the delicacy of packaging manufacturing process and product quality – the traditional food source.