57 Ballarat Street Yarraville by Chris Davies
A full property marketing campaign for just three high-spec luxury townhouses in Yarraville, Melbourne – a rare opportunity in an exclusive pocket in the west. After in-depth workshops featuring the sales agent and development team, I used these insights about purchasers and product to carve out a unique positioning for the project, which informed the entire campaign. A switched-on buyer, with many options in surrounding suburbs, required insight into the team behind these townhouses, the quality of finishes and build, and the unique village lifestyle on offer. A kit that demonstrated quality through high-end print finishes showed what buyers could expect from this boutique builder. It set the right tone from day one, and coupled with premium CGI / renders it was easy to imagine a future at this exclusive Yarraville address.